Barron County Sheriff’s Office, Local Auto Dealers Announce ‘Back To Basics - Arrive Alive’ Program

Sheriff: "It is the little things that can make the biggest difference"

Barron County Sheriff’s Office, Local Auto Dealers Announce ‘Back To Basics - Arrive Alive’ Program

BARRON COUNTY — Today, the Barron County Sheriff's Office has announced that it is partnering with four Barron County automotive dealers (Link Ford, Don Johnson Motors, South Lake Motors, & Swant Graber) to launch a new program called "Back to Basics - Arrive Alive."

Barron County Sheriff Chris Fitzgerald says that for every car sold at these area dealerships, you will get a letter reminding and asking for your help in keeping our roads safe.

"I want to thank these area automotive dealers for coming together for a common goal to keep our roads and families safe," Sheriff Fitzgerald said in an email announcing the new program. "It is the little things that can make the biggest difference and this shows that together we can do some pretty great things. Now let's get Back to Basics and Arrive Alive."


Dear Community Member,

Thank you for your recent purchase. Whether you realize it or not, it’s likely that the time you spend driving—as part of your job or to and from work or school—is the most dangerous part of your day. Due to recent accidents and tragedies, we want to do more. That is why we have formed a coalition to kick off a new campaign, “Back to Basics—Arrive Alive.” As automakers continue to add technology and features to vehicles, some of which enhance safety, many drivers are tempted to multi-task behind the wheel. We think this campaign will help us refocus on driving responsibly and become better role models for each other and our youth.

Many of us think we learned all the basics in driver training and that our years of experience have made us safe drivers. But we all need a reminder to help reinforce the fundamental skills needed to be a safe driver. “Back to Basics—Arrive Alive” is a way to share safe driving information with everyone—whether you drive for work, school, or as a commuter.

We want to remind everyone of the importance of wearing a seat belt on every trip and ask that you remind those you care about to buckle up as well. Also, reduce your speed, drive alcohol and drug free, and drive distraction free. Getting Back to Basics will make our roads safer in Barron County and help to make sure everyone’s loved ones make it home safely.

Together we want everyone to get to work, school, or wherever you are traveling and back home safely. The choices YOU make today affect what happens to YOU and those around you tomorrow. Now let’s get Back to Basics and Arrive Alive.

Safe travels from all of us at,

  • Barron County Sheriff’s Department
  • Link Ford
  • Don Johnson Motors
  • South Lake Motors
  • Swant Graber

Last Update: Dec 01, 2022 1:58 pm CST

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