Embrace is commemorating WEAAD by raising awareness of elder abuse in our rural communities. Throughout the month of June, Embrace staff will be distributing Elder Abuse brochures and candy to area senior meal sites, banks, churches, and more. The International Network for the Prevention of Elder Abuse and the World Health Organization at the United Nations (UN) launched the first World Elder Abuse Awareness Day on June 15, 2006 in an effort to unite communities around the world in raising awareness about elder abuse. WEAAD serves as a call-to-action for our communities to raise awareness about abuse, neglect, and exploitation of elders, and reaffirm our country’s commitment to the principle of justice for all. When we come together, we can prevent elder abuse from happening. We can put support services in place, and direct community resources toward addressing elder abuse. Our country must reaffirm our commitment to justice and create a sturdy structure of support that will benefit us all as we get older.

Elder abuse is widespread. Every year an estimated 1 in 10 older Americans are victims of elder abuse, neglect, or exploitation. In 2018, Embrace served more than 80 survivors of violence over the age of 50 years old. However, these statistics are only part of the picture: Experts believe that elder abuse is significantly under-reported, in part because so many of our communities lack the social supports that would make it easier for those who experience abuse to report it. Research suggests that as few as 1 in 14 cases of elder abuse come to the attention of authorities. In addition to being a clear violation of the American commitment to justice for all, elder abuse is an issue with many consequences for our society. Its effects on our communities range from public health to economic issues. The good news is that we can prevent and address the issue of elder abuse. There are many ways to strengthen our social supports through policies, services, and programs that keep us integrated in our communities as we age.

  • We can design and equip our community to work as an intergenerational space that allows older people to build relationships and participate in the work, play, and life of our neighborhoods.
  • We can think about the role of transportation in reducing social isolation and adjust systems so that we can all continue to move throughout our communities as we age.
  • We can keep finding new and better ways to arrange and coordinate the teams, agencies, and programs that work specifically with older people.
  • We can develop programs to educate families and professionals who work with older adults to understand the importance of preventing isolation, how to spot the warning signs of abuse, and what to do to address abuse or neglect.

By doing all that we can to strengthen the social support structure, we can reduce social isolation, protect communities and families against elder abuse, and build a nation that lives up to our promise of justice for all. If you or someone you know is experiencing elder abuse, you are not alone! Embrace is here to help. You can contact Embrace for free, confidential support at 1-800-924-0556 or text 715-532-6976.


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