News Release

The demand for skilled healthcare workers continues to grow, yet rural areas throughout Northwest Wisconsin are facing labor shortages in the healthcare industry. To encourage interest in the growing healthcare industry, the Collaboration of Wisconsin Rural Investment in Community Healthcare (COW RICH) grant will provide financial assistance to those pursuing certain healthcare-related careers.

Available through the Northwest Wisconsin Workforce Investment Board, the COW RICH grant will eliminate financial barriers to education and training.

“This is a Department of Labor grant that we received to make this awesome opportunity possible in Wisconsin,” said Dawn Knapp, grant project coordinator. “If you are interested in pursuing a rewarding career in healthcare, this is an excellent time to get the skills you need to make your dream a reality.”

The grant is open to all students pursuing certain healthcare programs. Eligible programs available through WITC include:

  • Nursing - Associate Degree
  • Medical Assistant
  • Personal Care Worker
  • Substance Abuse Counselor Education
  • Phlebotomy

Grant funds can be applied toward tuition, books or other factors that may impact a student’s ability to continue their education, such as childcare costs. Additional assistance outside of the grant could be available based on certain income eligibility or other factors.

As part of the grant, individuals must intend to work in select rural counties upon graduation. Individuals do not need to go to school or live in these counties currently. Eligible counties include Adams, Barron, Clark, Dodge, Fond du Lac (west side), Green Lake, Langlade, Lincoln, Marquette, Menominee, Oconto, Price, Rusk, St. Croix (east side), Taylor, Waushara and Wood.

To learn more or to determine eligibility, please visit www.nwwib.com/cow or contact Dawn Knapp, grant project coordinator at Northwest Wisconsin Workforce Investment Board, at 715.201.9514 or email dknapp@nwwib.com. To learn more about eligible WITC programs, visit witc.edu/programs.


WITC is grateful to all its community partnerships. Your support of the WITC Foundation is essential to student success. For information on how to contribute, visit witc.edu/donate.  

WITC will become Northwood Technical College in August 2021. A nationally top-ranked college and a designated 2020-21 Military Friendly® School, WITC serves the educational and career needs of more than 15,000 residents of Northwestern Wisconsin each year. With multiple campuses, WITC offers career-focused associate degree programs, technical diplomas, short-term certificates, customized business training, and a wide array of courses for personal or career enrichment. WITC is a member of the Wisconsin Technical College System and is accredited by the Higher Learning Commission (www.hlcommission.org). For more information, call 800.243.WITC or visit witc.edu. WITC is an Equal Opportunity/Access/Affirmative Action/Veterans/Disability Employer and Educator.


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