SAWYER COUNTY -- The Wisconsin Department of Tourism released 2022 economic impact data, showing the tourism industry generated a record-breaking $23.7 billion in total economic impact. The highest-ever overnight visitation helped fuel the growth, with Sawyer County playing a pivotal role by contributing 141 million in total economic impact.
The 2022 total economic impact surpassed the previous statewide record of $22.2 billion set in 2019. Sawyer County also surpassed the previous record of 131 million in total business sales set in 2021. Additionally, last year, Sawyer County tourism supported 941 part-time and full-time jobs across various sectors of the industry and generated 9.8 million in local tax revenue. Statewide, tourism generated $1.5 billion in state and local tax revenue. Without this revenue, each Wisconsin household would pay an additional $620 to maintain the current level of government services.
“Marketing works- a growing budget helped showcase the Hayward Lakes Area as the perfect place to make travel memories,” said Sherry Beckman, HLVCB Executive Director. “Hayward Lakes is a four-season destination and we’ve seen strong growth year-over-year in each season.”
In 2022, there were 111.1 million visits in Wisconsin, which was up 8.8 million visits, or 8.7%, over the previous year. This includes a record 45.4 million overnight visits, or a 13.8% increase from 2021. Overnight visitors, on average, spent nearly three times as much as day trip visitors. To learn more about Wisconsin tourism’s record-breaking year, view the 2022 economic impact data, including a county-by-county breakdown, visit here.
“Tourism is both big fun and big business. I’m so grateful for the innovation and dedication of the folks who make up Wisconsin’s tourism industry. Each one of them played a role in setting this record,” said Wisconsin Department of Tourism Secretary Anne Sayers. “Aided by strategic marketing, Wisconsin convinced more visitors to stay longer so they could add more activities to their itinerary, delivering a deeper economic impact. I congratulate the entire industry on an incredible record-breaking year.”
About Hayward Lakes Visitors and Convention Bureau, Sawyer County, WI USA
The mission of the HLVCB is to increase the number of visitors to the Hayward Lakes Area, by communicating the unique resources our area offers to the seasonally diverse activity segments and to the seasonally diverse demographic segments. Learn more at www.haywardlakes.com
About the Wisconsin Department of Tourism
The mission of the Wisconsin Department of Tourism is to inspire travelers to visit Wisconsin. Because we believe in the power of exploration and travel, we work to market the state as a premier travel destination. By executing industry-leading marketing programs and establishing strategic partnerships, the Department plays a significant role in generating greater economic impact for Wisconsin through tourism. Learn more at industry.travelwisconsin.com.