WASHBURN COUNTY - The Wisconsin Department of Tourism released 2022 economic impact data, showing the tourism industry generated a record-breaking $23.7 billion in total economic impact. The highest-ever overnight visitation helped fuel the growth, with Washburn County playing a pivotal role by contributing $53 million in total economic impact.
The 2022 total economic impact surpassed the previous statewide record of $22.2 billion set in 2019. Additionally, last year, Washburn County tourism supported 494 part-time and full-time jobs across various sectors of the industry and generated $3.5 million in local tax revenue. Statewide, tourism generated $1.5 billion in state and local tax revenue. Without this revenue, each Wisconsin household would pay an additional $620 to maintain the current level of government services.
“I am very pleased to see that the tourism economic impact numbers are up, once again in Washburn County!” stated Kaitlin Hanson, Executive Director. “I appreciate each and every one of our hardworking businesses that are the driving forces behind the strong tourism industry that we have in Washburn County.”
In 2022, there were 111.1 million visits in Wisconsin, which was up 8.8 million visits, or 8.7%, over the previous year. This includes a record 45.4 million overnight visits, or a 13.8% increase from 2021. Overnight visitors, on average, spent nearly three times as much as day trip visitors. To learn more about Wisconsin tourism’s record-breaking year, view the 2022 economic impact data, including a county-by-county breakdown, visit here.
“Tourism is both big fun and big business. I’m so grateful for the innovation and dedication of the folks who make up Wisconsin’s tourism industry. Each one of them played a role in setting this record,” said Wisconsin Department of Tourism Secretary Anne Sayers. “Aided by strategic marketing, Wisconsin convinced more visitors to stay longer so they could add more activities to their itinerary, delivering a deeper economic impact. I congratulate the entire industry on an incredible record-breaking year.”
If you’d like to learn more about Washburn County Tourism Association and how the organization promotes Washburn County and the area businesses, events, and activities, check out their website at WashburnCounty.org.
About Washburn County Tourism Association
Washburn County Tourism Association is a 501(c)6, non-profit organization dedicated to promoting tourism in the Washburn County area. The organization is comprised of individuals, organizations, and businesses interested in working to promote and improve tourism in Washburn County. An outstanding board of directors oversees the operation of the organization and empowers the WashCo tourism team to inspire travelers to visit Washburn County through their marketing, outreach, and public relations efforts.
About the Wisconsin Department of Tourism
The mission of the Wisconsin Department of Tourism is to inspire travelers to visit Wisconsin. Because we believe in the power of exploration and travel, we work to market the state as a premier travel destination. By executing industry-leading marketing programs and establishing strategic partnerships, the Department plays a significant role in generating greater economic impact for Wisconsin through tourism. Learn more at industry.travelwisconsin.com.