SPOONER, WI — Timothy Frey, of Ignite Dispensary, joined DrydenWire founder Ben Dryden on Thursday morning, April 23, 2026, for their fifth annual “420” show, delivering a wide-ranging discussion on the evolution of cannabis laws and industry trends over the past five years.
During the live broadcast, Frey and Dryden reflected on how the cannabis landscape has shifted since they first began hosting the annual conversation, examining both state-level developments in Wisconsin and broader federal changes. The discussion touched on regulatory hurdles, emerging opportunities within the hemp market, and how public perception has continued to evolve.
A significant portion of the conversation focused on where things stand today, including Wisconsin’s current stance on cannabis, the role of hemp-derived products, and how businesses like Ignite Dispensary are navigating an often complex and changing legal environment.
Looking ahead, Frey shared insight into what the future may hold for cannabis in Wisconsin, including the potential for legislative movement, continued growth in hemp-based products, and the challenges that could shape the industry in the coming years.
The episode marked the fifth installment of DrydenWire’s annual “420” series, which has tracked the progression of cannabis policy and industry developments since its inception.
A full recording of the show is available on DrydenWire’s YouTube channel or can be streamed below.
Last Update: Apr 23, 2026 11:11 am CDT
